Most training providers promote their services using written testimonials – but let’s be honest, they don’t say much. Momentum People wanted to do things differently.

This fun, hands-on clinical training provider knew professional video was the perfect marketing tool. They teamed up with VideoHQ to create engaging, personality-packed videos that bring their interactive approach to life.

Founder TeeJay Dowe saw video as the perfect way to showcase what makes them unique – and it worked.

Read on to learn how video captured their energy, set them apart, and – spoiler alert – helped grow their team!

What we did for Momentum

VideoHQ partnered with Momentum to create engaging learner testimonial videos and marketing campaign videos.

Here’s how we did it:

• Held pre-production meetings with everyone involved
• Filmed training sessions
• Interviewed Momentum trainers and learners
• Produced course promotional videos
• Created long and short videos for their website, social media and YouTube.

How video helped Momentum stand out

Getting noticed is tough, particularly with so many training businesses vying for attention. That’s why marketing video production for training providers is such a powerful tool.

TeeJay: ‘If you’re a training provider looking not just to grow your business but also to clearly communicate what makes you unique, video is the best way. It helps sell your message that writing alone never could.’

At VideoHQ, our videos are full of personality and real emotion. Every shot, word, and music choice work together to create something that feels natural rather than forced.

TeeJay: ‘What I loved most is how cleverly it’s put together; that attention to detail was a joy to see.’

Helping people feel confident on camera

If you’re nervous about asking your staff or clients to be on video, you’re not alone – TeeJay felt the same way, but the results were fantastic:

TeeJay: ‘When you receive great testimonial quotes that are naturally given, they carry much more weight. That kind of genuine feedback and enthusiasm for what we deliver is far more impactful in reaching a new audience than anything we could have put together in writing.’

Being on camera can be scary. Some people freeze, while others forget what to say! Luckily, our creative director, Hannah (a former BBC journalist), knows how to put people at ease.

TeeJay: ‘The trainers were really nervous about being filmed. Seeing themselves on video is often the hardest part – people tend to become self-critical. Instead, they were really happy with how they were presented. The way the video was put together was beautifully done.’

With a mix of relaxed filming, gentle direction, and editing magic, we made every trainer feel and look confident.

Video helped them recruit two nurses

Momentum used case study videos to help grow the team, expand the business, and make those all-important sales. Not bad for a few days of filming!

TeeJay: ‘As a result of the video, we successfully recruited two new paediatric nurses. We’ve now even created a waiting list, which we never had before. It’s been an incredible outcome.’

‘Working with VideoHQ has been an absolute pleasure’

Momentum had worked with videographers before, but the experience hadn’t always been smooth. With VideoHQ, it was a joy!

TeeJay: ‘I’d worked with other video companies but hadn’t always gotten the results I wanted. The structured production process and meetings were incredibly valuable.

‘Having VideoHQ work with our team and customers was such a positive experience that I can confidently say they are the only company I’ll ever work with.’

Ready-made videos for social media

Figuring out what to post on social media can be a real headache, but not anymore for Momentum!

TeeJay: ‘Having the videos and the little snippets has really brought our social media to life. It has given us a wealth of material to work with.’

Instead of scrambling for new content every week, they have a library of high-quality videos ready to go.

TeeJay: ‘It has been an absolute godsend not having to constantly create new content. Instead, we now have ready-made content that we can dip in and out of as needed.’

Let’s make your training stand out

Tired of blending in? If you want to grow your business, marketing video production for training providers could be just what you need.

Get in touch for a free, 30-minute video marketing review. We’ll explore ideas and see how you could use video in your business.