Why Video is Essential for Education
The education market is now more competitive than ever. As a school, college or university, you are under pressure to recruit the most students and hire the best staff, so that you can offer the best learning experience for your students.
Inspiring and compelling video content helps you to stand out from the competition.
Why the education sector chooses to work with VideoHQ
The core values which drive how we work
We use our technical expertise and creative approach to produce authentic video content designed to capture and keep the attention of your audience.
Tell your own story
Whether interviewing your staff, students, or parents, our conversational interviewing skills naturally bring your story to life.
Audience focussed
VideoHQ has journalistic roots, so everything is done with the target audience in mind.
Achieve your goals
We’re not about making videos that look great but have no substance; our clients get both.
Video Services for Education Providers
Compelling video interviews to promote your education provision
These are the first introduction to your institution that you’d want a prospective student or parent to watch.
They sit front and centre on your website homepage, and feature your current staff and students authentically telling the story of the educational experience you provide.
The aim of these videos is to get more people to progress onto the next stage of your admissions process, such as booking a personalised tour or attending an open event.
Attract the right talent with Recruitment videos
You don’t need me to be telling you that teacher recruitment and retention is really tough at the moment.
The best teachers have got a huge wealth of jobs and schools available to them, so you’ve got to convey why you’re the right pick for them.
Interviews with your current staff are a really powerful way to attract teachers. Potential recruits are far more likely to trust fellow teachers talking about their experiences, than they are the headteacher saying the same thing (no offence – but what head wouldn’t say their school is a great place to work!)
Videos we have created for Education Providers
Promotional video to help spread the word about school’s improvements.
CEO’s speech professionally filmed and sent directly to the schools to watch.
College uses the positive words of their current cohort to recruit students for the future with student testimonial videos
Step 1: Discovery call
Share what you want the video content to achieve, and the key messages it needs to cover.
Step 2: Proposal
We’ll send across a bespoke proposal which outlines what videos we recommend for you.
Step 3: Pre-production meeting
We’ll develop the video ideas outlined in the proposal, and start actioning those plans.
Step 4: Final planning
We’ll have a final meeting to go over the filming day logistics to ensure everything runs smoothly.
Step 5: Filming
One or more days on-site filming with you to capture the footage.
Step 6: Editing
We’ll produce a first draft of the video for you to review.
Step 7: Revisions and approval
One round of revisions is included to allow you to make changes to the final video.
Step 8: Delivery
We can either provide detailed instructions on how to upload the videos, or we can manage that for you.
What our clients have said….
Idsall School Headteacher Michelle King shares what it was like working with VideoHQ to produce their school website and social media videos.
Video has a very powerful place, because on open evenings you are showcasing the school in what’s a staged environment. But when you do videos and they’re live in your school on a normal school day, they’re seeing what the school is really like, and what they [parents] really value is the student perspective.
Michelle King, Idsall School
The videos have gone down brilliantly in the community (…) the amount of social media likes that we’ve had and new children joining the school from seeing the video.
Charlie Summers, Grange Primary School
Frequently Asked Questions
We create a detailed schedule to minimise disruption and maximise efficiency while capturing key content across your schools.
We recommend showcasing your trust’s values, career progression opportunities, and staff testimonials to connect with potential candidates.
Timelines vary depending on the project scope, but most videos are completed within 2-4 weeks.
We can guide participants to feel confident on camera, ensuring authentic and engaging content.
Videos provide a clear, engaging way to deliver key messages. Whether it’s a leadership update, policy change, or community initiative, video ensures your message is uniform and accessible.
Absolutely! We tailor your video content to suit the platforms where your audience is most active.
Yes! We can edit content into multiple formats, ensuring you get maximum value from your video investment.
Got any questions?
Get in touch with your questions and we will come back to you as soon as we can.
